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Showing posts from March, 2021

Metrics and KPI's

  If You Can’t Measure It, You Can’t Improve It. This quota from Peter Drucker is true more than ever before in the age of digital marketing. Perhaps more important than measuring it though, it understanding what you should be measuring. With so many metrics from impressions, to click through rates, post engagement to say nothing of the plethora of demographic terms thrown around, it can be easy to get lost in the maze of advertising metrics and data. This is not helped by the sheer number of platforms out there and the fact that many of them don’t export their data in a standardised manner making cross-platform comparisons difficult. The most import thing to remember when trying to measure any advertising campaign is the define the campaign goals and how those will be measured before the campaign is designed and executed. This way you can standardise the Key Performance Indicators (KPI’s) and understand how they interact with one another. Its also important that these KPI’...

4 Questions to ask before deciding which programmatic ads provider to use

Examples of Programmatic Advertising Companies: Audio Script:  Hi guys and welcome to Meteor Metrics vlog post. I’m Jerli and I will be sharing with you 4 questions you need to ask yourself before deciding which programmatic ads provider you to go ahead with. Just to give you a bit of background about myself,   I used to work with programmatic ads, with Google and Adroll, as an account executive. These would be the questions I would ask to see whether or not this programmatic ad provider would be a good fit for their (the business's) strategy. For the purpose of this video, I’ll be using Sojern as an example as programmatic ad provider and the company I’m using is a socially distanced tour guide company in Cork (Cork City Tours).   Sojern is a third-party programmatic ads provider the specialises in the tourism industry. In no way shape or form is this video affiliated and sponsored by them but it is used as an example for our target sector. As techy as it sounds, P...

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Why you should use Agile Marketing during uncertain times...

Being trendy, viral, and controversial are the three main kinds of valuable content people are consuming in the digital space as we live during uncertain times, but how can a heavily affected industry deliver these to their audience when they have been heavily impacted by social distancing restrictions?  By embracing agile marketing... Agile Marketing is a set of practices developed for marketing based on the methodology of Agile Development and this includes:  Responding to changes Doing rapid iterations Testing and collecting data Conducting  numerous   small experiments Focusing on the consumer perspective Being collaborative and interactive Don’t go chasing waterfalls During unprecedented times now is not the time to use traditional practices and say “we are fine the way we are” Traditional methods such as waterfalls are outdated and obsolete as it focuses on milestone delivery and rigid deadlines. Models such as Kanban and scrum all...